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Although the standard Windows browser has long ceased to be just a tool to download normal browsers, Microsoft continues to choose some rather strange methods to promote it. With the release of Windows 11, the procedure for changing the default browser became much more complicated, followed by Microsoft forbidding changing the browser to be used in the quick search bar. Now, Edge has even begun to discourage users from downloading Chrome.
Here are the messages that users saw when they opened the Google Chrome download page in the Edge browser:
- “This browser looks like it's from 2008! You know what's really new? Microsoft Edge”.
- “Microsoft Edge uses the same technology as Chrome, but you can rely on Microsoft.”
- “I hate saving money,” no one ever said. Microsoft Edge is the best browser for online shopping.”
Moreover, in response to search queries “browser” or “download browser” Through Bing, users also receive Edge ads. One of the messages states: “You are already using Microsoft Edge. Keep using it for top-notch performance, enhanced security and productivity.”
When searching for “download browser”, the ad unit will note that nothing is needed download: it's better to try Microsoft Edge, which is already installed.
