21.07.2024

13 Instagram tools every marketer needs

From creating beautiful pictures to selecting hashtags. marketologu-a059e83.jpg” alt=”13 tools for working with Instagram that will be useful for every marketer” />

Anna Chernaya is an SMM specialist for videoinfographica, an online education blog.

1. LiveDune

  • What is useful: helps you track statistics and work with Direct.
  • Price: free trial period — 7 days, then from 400 rubles per month.
  • Alternatives:Instahero, Minter, Iconosquare, Sked Social, Buffer, SMMplanner, smmbox.

LiveDune is a service for complex work with social networks. Here you can get detailed statistics on your account and plan posts for the future. And also work with Instagram Direct: receive and send messages, give access to employees, create notes. This is a lifesaver for those who don't like to reply from their smartphone.

13 Instagram tools that every marketer will need

The service has a convenient office, which has all the necessary functions for managing an account from a computer.

LiveDune →

2. Taplink

  • What is useful: allows you to put several links in the profile description.
  • Cost: there is a free version, extended functionality – from 90 rubles per month.
  • Alternatives: Linktree, Hipolink.

Instagram does not allow more than one clickable link in a profile description. When you want to add all channels for communication, a website and publications in the media, Taplink saves. It combines several links into one to put it in the profile description.

13 Instagram tools every marketer needs

13 tools /></p>
</p>
<p>You can also turn a Taplink page into a landing page, place an image carousel, create an order form, and even create an online store.</p>
<p><p><img decoding=

13 Instagram tools every marketer needs

Taplink →

3. InShot

  • What is useful: helps to edit video.
  • Price: there is a free version, extended functionality — 3, €99 per month, or €12.99 per year.
  • Alternatives: KineMaster, Videoleap, CapCut.

InShot is a Russian language video editor with a lot of free features. The application itself is simple and intuitive: you don't need any special skills to edit videos.

13 tools for working with Instagram, which will be useful to every marketer

13 Instagram tools every marketer needs

InShot has the ability to trim and merge videos , insert beautiful transitions, apply filters, speed up and slow down frames, add text and music.

13 tools for working with Instagram, which will be useful to every marketer

InShot – Video editor and photo InstaShot Inc.Price: Free

13 Instagram tools that every marketer will need

Download

Price: Free

13 Instagram tools every marketer needs

Video & Photo Editor – InShotInShot Video EditorPrice: Free

13 tools for working with Instagram, which will be useful to every marketer

Download

Price: Free

4. Snapseed

  • Benefits: Helps you edit your photos.
  • Price:Free.
  • Alternatives: Lightroom, ColorStory.< /li>

This is a mini-Photoshop: you can change the brightness, contrast and colors, retouch, work with perspective and so on. Unlike most similar applications, Snapseed is free.

13 tools for working with Instagram, which will be useful to every marketer

13 Instagram tools every marketer needs

13 tools for working with Instagram, which will be useful to every marketer

SnapseedGoogle LLCPrice: Free

13 Instagram tools every marketer needs

Download

Price: Free

13 Instagram tools that every marketer will need

SnapseedGoogle LLCPrice: Free

13 tools for working with Instagram, which will be useful to every marketer

Download

Price: Free

5. Canva

  • Useful:Useful for creating pictures.
  • Cost:there is a free version, advanced functionality – 9.16 euros per month when billed annually.
  • Alternatives: Crello, PicMonkey, Pixlr.

One of the simplest and most intuitive editors for creating and editing images, gifs, videos, presentations and even websites. Canva has its own library of photos, fonts and templates for every popular format.

The latest are categorized so it's easy to find what you're looking for. From the homepage, you can select the Social tab and explore options specifically for Instagram.

13 tools /></p>
<p>With Canva, you can create collages, add text or motion, and design posts, stories, campaigns, Reels covers, and more.</p>
<p> p></p>
<p><img decoding=

Canva: design, photo and videoCanvaPrice: Free

13 Instagram tools every marketer needs

Download

Price: Free

13 Instagram tools every marketer needs

Canva Design, Photo & VideoCanvaPrice: Free

13 tools for working with Instagram, which will be useful to every marketer

Download

Price: Free

Canva →

6. Glavred

  • What is useful:allows you to evaluate the quality of the text.
  • Price:Free.
  • Alternatives: Turgenev, Text.ru.

Finds the text is superfluous: advertising and journalistic clichés, stationery, euphemisms, abstruse words, and so on. The service gives an assessment on a ten-point scale and tips for improvement.

13 tools for working with Instagram, which will be useful to every marketer

With the help of “Glavred” you can improve the text and reduce it to the point, and also improve your copywriting skills.

“Glavred” →

7. Setters Newsbreak Calendar

  • Useful: helps you schedule your post to a specific date.
  • Price:free.< /li>
  • Alternatives: calendars from SMM Planner and Ingate.

One of the most complete newsbreak calendars. Here you can find all holidays, birthdays of famous people and digital events.

13 tools for working with Instagram that will be useful to every marketer

In the calendar you can get ideas for posts, make interesting eyeliners tied to the holiday, launch special offers in honor of a special date.

Newsbreak calendar by Setters →

8. Epicstars

  • Useful: useful to find a blogger to advertise.
  • Price: there is a free version, extended functionality — 4,999 rubles.
  • Alternatives: Insense, Getblogger.

Epicstars allows you to find a blogger and buy ads from them. You can search for both influencers from Instagram and other social networks. The service shows audience statistics to check if it is cheated.

13 tools for working with Instagram that will be useful for every marketer

You can post an ad in Epicstars, and then bloggers will write yourself.

Epicstars →

9. Telegram bot Instagram Saver

  • What is useful:allows you to save content from other people's profiles.
  • Cost: Free.
  • Alternatives:FastSave.

This Telegram bot saves descriptions, photos and videos of your and other people's posts. To receive materials, send your account name to the chat via @. If you need to download a photo, video or text from a post – a link to the post.

13 tools for working with Instagram, which will be useful to every marketer

13 Instagram tools every marketer needs

Useful if you collect user-generated content.

@instasavegrambot →

10. Telegram bot Text4InstaBot

  • What is useful:helps prepare text for publication.
  • Price: free.
  • Alternatives: “Typographer”.

The bot makes “correct” paragraphs: aligns the text, draws red lines, strikes out words on command. Counts the number of characters and warns if it exceeds 2,200 — this is the maximum for an Instagram post.

Send your text to the chat, not forgetting the indents. Copy the answer to the social network:

13 tools for working with Instagram, which will be useful to every marketer

13 Instagram tools every marketer needs

@text4instabot →

< h2>11. Telegram bot Voicy

  • Useful: useful if you need to dictate a post.
  • Price: free.
  • Alternatives: “Voice notepad”.

If you need to write a quick post or you're on the road, dictate to this bot and it will translate the voice message into text.

13 tools for working with Instagram, which will be useful to every marketer

13 Instagram tools that every marketer will need

If your team often writes voice messages, then this bot is a godsend: Voicy can also be added to a group chat.

@voicybot →

12. Telegram-bot Landing Page Instagram

  • What is useful: helps to make a business card profile.
  • Cost: free.
  • Alternatives:Canva, Crello.

Useful if you need to create, for example, a contest page or an Instagram product landing page. The bot cuts photos for business card accounts: it can divide images into 3 × 3, 3 × 4 and 3 × 2 parts.

13 tools for working with Instagram, which will be useful to every marketer

13 tools for working with Instagram that will be useful to every marketer

The bot determines the number of parts for each photo automatically .

@LandingPageInstagramBot →

13. Telegram bot ihashbot

  • Useful: useful for choosing hashtags for photos.
  • Price: free.
  • Alternatives: Display Purposes.

In the chat with the bot, you need to upload a photo that we will use, or a similar one, and it will select the appropriate hashtags .

13 Instagram tools every marketer needs

13 Instagram tools that every marketer will need

The bot recognizes objects in the photo, checks the frequency of requests and provides a list of tags in Russian and English.

@ihash_bot →