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Tinder has announced a new music mode created jointly with Spotify. It will help users to find a soulmate with similar preferences in music.
The idea is not entirely new: users could add “anthem”, their favorite song, to their profile before. However, in order to listen to it, another user must open your profile and click on the play button. At the same time, in music mode, profile tracks will automatically turn on when scrolling through the feed.
According to Tinder, 40% of buzzers around the world have already added “anthems” to their profiles. These users began to receive mutual likes 10% more often. According to service representatives, the new mode will help users experience the joy they experience when someone at a party enjoys their favorite song.
The feature is rolled out gradually and will be available on iOS and Android worldwide in the coming weeks .
