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Daria Gromova
Bloomberg analyst Mark Gurman said that Apple is conducting internal tests of ads inside the standard Maps application. It will help restaurants, shops and salons to attract new customers.
Apple already offers similar advertising in the App Store. A photo editor developer can pay to show their app in the first slot for “photo editor”. Gurman notes that advertising in “Maps” can work in a similar way: the owners of a cafe or hairdressers will be able to pay to have their establishment displayed first in the search results for specific queries in a given area.
But the matter will not be limited to “Maps” alone : according to Gurman, the standard applications “Podcasts” and “Books” are next in line. When the change goes into effect, content creators and publishers will be able to promote themselves through search results or custom in-app ad units.
The App Store will also have new ad units in the Today tab and on app pages. Earlier, 9to5Mac also talked about this.
So far, we are talking only about internal testing. Gurman does not say when regular users will see these changes.
Cover: Apple
